What is SEO?
SEO stands for search engine optimization. Originally, SEO Specialists were used to hiding a company's bad news from the first page of a search engine results page.
When you begin searching for something on Google, Bing, or Yahoo, the search engine loads websites that they believe are most important. Rarely, however, does anybody go beyond the first page after entering their query and clicking search. More often than not, the person browsing will just rephrase their query rather than jumping from page to page. Have you ever noticed that the businesses near the top are usually the most successful ones? That's why it's so important for a business to target keywords and phrases that will bring customers to their business and not their competitors.
Why Opt for SEO Services in Birmingham?
In order to keep existing customers and attract new ones, it is crucial that potential buyers are able to find what they need through a search engine portal. By typing in a keyword term or phrase, they can find relevant websites to the input. This is all done through an algorithm that is kept highly confidential by the powers that be. However, at this time, most websites are ranked in their order of popularity by backlinks. This is essentially how many other sites link to a specific one. Most services should be able to find proper pages to link to in order to elevate the popularity of a given page.
Quality of a Good Birmingham SEO Firm:
In order to select the best SEO service, it is important that they understand the function of your website and what you are trying to do. It is also crucial that they can do small things such as the tie in the relevant posts to the area of expertise. Any quality firm will be able to complete these types of tasks in a relatively short amount of time. They aren’t building Rome here, just tweaking it for the emperor. This will make the difference between just a site on the internet to being an actual player.
How do Search Engines decide how to rank pages?
Search engines like Google have created an algorithm that attempts to bring up the most relevant websites in a search. This algorithm attempts to match the words a person types into the search engine with websites that include those keywords in the content, title, and by the quality of other websites that link to that webpage.
What do you mean by quality links?
Quality links come from websites that search engines can rely on. These include websites like Educational Institutions (.edu), Government Agencies (.gov), and tons of other high-quality websites such as the Better Business Bureau that don’t allow just anybody to post on their site. These help to provide some assurance that your business is legitimate.
Other factors that we believe can benefit your Birmingham company’s rankings include:
Date the domain was registered – Websites with older domains seem to have slight seniority and can be a factor in determining if you can rely on the information on the website.
Time a visitor spends browsing your site – If a visitor spends a lot of time browsing then you’re keeping them engaged. Companies that keep visitors on their sites longer tend to be more reliable and provide more value to their visitors.
Bounce Rate – The bounce rate is the percentage of visitors that enter a page on your site and immediately leave after viewing that page. For product and service companies, this usually represents that they’re not interested and can find what they’re looking for somewhere else. Keeping the bounce rate percentage low is a good thing.
Unique Visitors – A unique visitor is someone who hasn’t ever been to your website before. If your company has a lot more unique visitors this means that offline, people are talking about your company and that search engines can probably rely more on you.
Site Speed – The faster your website loads, the better experience visitors are going to have. If everything else is equal, having a faster website will rank better.
As you can see, one factor doesn’t determine why a company ranks better than another. There’s a lot involved in outranking your competition. Local SEO Monk takes your company’s goals and these factors into consideration while performing SEO.
If you’re looking for a company to help give your website an online presence through valuable content, and on and off-page optimization give us a call today.
Prefer to Leave it to the Experts?
No problem! We understand that many business owners either don’t have the time, don’t have the technical know-how, or simply don’t want the hassle of having to learn how to claim and optimize their own Google Places page. If you come under any of these categories, that’s fine, we are more than happy to take care of it for you.
At Local SEO Services in Birmingham, we have a small team who know Google Places inside out and can guarantee that your listing is optimized to the highest possible standard so it appears on the front page search results. You can just sit back and wait for the phone to start ringing!